Hypnos was born from a deep desire to create a brand with soul—something that truly represents who we are. As adrenaline junkies and enthusiasts of all things extreme, we found ourselves searching for products and a brand that resonated with our lifestyle. But what we saw in the market was uninspiring: brands that felt stiff, dull, and lacking identity. So, we decided to create Hypnos—a brand that feels authentic, bold, and alive.

The name Hypnos embodies the state we enter when adrenaline takes over: when we push the throttle to the max, fly downhill, or launch into the air. It’s a state where we push our minds and bodies beyond their limits, chasing the next level. That’s the essence of Hypnos—a brand created to fuel that feeling.

Our journey began with a simple idea: to design products we would use ourselves. Products that are functional, meaningful, and designed to help us perform at our peak. Our first creation, an energy drink, reflects this philosophy. Crafted with precision, it’s designed to be easy to carry, accessible, and packed with everything needed to power through long, demanding days. High in electrolytes to balance hydration and salt levels, and loaded with caffeine to sharpen focus, it’s the ultimate companion for our adventures—whether it’s a gravel bike race, a day on the slopes, or hours of freestyle action.

Unlike many brands in the energy drink space, Hypnos is more than just a product—it’s a culture. We’ve chosen to draw inspiration from the music that shaped us, blending it with the style of the skateboarding scene of the ‘70s, ‘80s and ‘90s. There’s also a touch of the horror film world in our brand’s DNA, adding an edge that sets us apart.